Hello! I’m Fábio Carvalhal, a Product Designer specialized in UX Design, with over 15 years of experience creating digital solutions that truly transform the way people interact with technology.

My career started in the creative world of advertising agencies, but it was in user experience design that I found my mission: bridging business goals and human needs through simple, intelligent, and memorable interfaces. Since then, I’ve led and contributed to innovation projects for major brands such as Chevrolet LATAM, Santander, Rede D’or, FGV, Americanas, Submarino, Shoptime, Zona Sul and Estante Virtual, among many others.

Throughout this journey, I’ve gone far beyond visuals: restructuring information architectures, conducting usability tests, designing conversational flows powered by AI, and leading multidisciplinary teams to deliver results that boosted performance, conversion, and user satisfaction.

What drives me is turning complexity into clarity. Whether in high-traffic e-commerce platforms, corporate portals, or AI-powered conversational experiences, my goal is always the same: to design solutions that connect, engage, and deliver real value for people and businesses.

If you’re looking for someone who understands both strategy and execution, and who can turn ideas into digital experiences that captivate and convert — let’s talk.